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Gordie's Call

A national campaign to prevent alcohol abuse and hazing

About Us

The Gordie Center for Substance Abuse Prevention was created in 2010 through a merger between The Gordie Foundation and the University of Virginia’s Center for Alcohol & Substance Education. The Gordie Center, dedicated to the memory of Gordie Bailey, an 18-year-old freshman at the University of Colorado who died of alcohol overdose after a fraternity hazing ritual in 2004, creates and distributes evidence-based educational programs and materials  to reduce hazardous drinking and hazing and promote peer intervention among young adults.  The Gordie Center is committed to ensuring that Gordie’s story continues to impact students by challenging attitudes about the true risks of hazing and alcohol use and works to promote healthy campus environments in which hazing and alcohol poisoning do not occur.